3dMOR’s services can be best associated with the Customer Relationship Management (CRM) market, particularly within the context of customer experience enhancement, loyalty program development, and customer satisfaction analytics. Here’s how 3dMOR fits into specific segments of the market:

1. Customer Relationship Management (CRM)

  • 3dMOR’s focus on enhancing customer relationships and using feedback loops aligns very well with the CRM industry. This market aims to help businesses better understand, engage, and maintain relationships with their customers.
  • Target Market Fit: Small businesses that are not ready for complex CRM software but need tools and strategies to optimize their customer interactions. 3dMOR can provide consultancy and simplified CRM processes tailored to their scale.

2. Customer Experience Management (CXM)

  • 3dMOR’s emphasis on understanding and improving the entire customer journey places it in the Customer Experience Management space. CXM solutions focus on every touchpoint a customer has with a company and finding ways to elevate that experience.
  • Target Market Fit: Small to medium-sized businesses looking for ways to improve customer engagement and satisfaction. 3dMOR can offer tools and consulting to map the customer journey, collect feedback, and implement targeted improvements.

3. Loyalty Programs and Customer Retention Solutions

  • The loyalty program development aspect of 3dMOR aligns with the customer retention and loyalty program market. This market is all about increasing customer retention, boosting lifetime value, and ensuring that customers stay engaged.
  • Target Market Fit: Businesses wanting to grow and retain their customer base by building structured loyalty programs. 3dMOR can help small businesses that have no existing loyalty infrastructure and need to develop loyalty solutions from scratch.

4. Small Business Consulting Services

  • 3dMOR could also be well-positioned in the small business consulting market. This market provides strategic advice and planning to help small companies grow. With 3dMOR’s emphasis on customer-centric strategies and data-driven insights, it becomes a valuable service for businesses aiming to understand their customers better.
  • Target Market Fit: Small and medium-sized enterprises (SMEs) looking for affordable, actionable consulting support that enhances their customer engagement without overwhelming their limited resources.

5. Feedback Management Software

  • Feedback loops are a core aspect of 3dMOR’s value proposition. This places them within the feedback management market, which includes companies that help businesses collect, analyze, and act on customer feedback.
  • Target Market Fit: Small businesses that struggle with collecting customer feedback effectively and translating it into actionable improvements. 3dMOR’s simplified approach helps these companies implement practical feedback solutions, even if they’re not tech-savvy.

Industry Fit:

3dMOR’s target market could include industries such as retail, food services, e-commerce, healthcare services, and subscription services—all of which highly value strong customer relationships. These industries rely heavily on repeat business and customer loyalty, making them an ideal fit for customer-centric strategies.

Competitive Advantage in the Market:

3dMOR’s advantage in the CRM and CXM markets lies in its personalized approach to consulting, focusing specifically on small businesses that need practical solutions without the high costs or complexities often associated with larger CRM platforms. This makes it attractive to businesses that don’t yet have the resources or infrastructure to invest in enterprise-level CRM software but still want a customer-focused approach to growth.

Positioning in the Market:

To succeed, 3dMOR could position itself as:

  • A “CRM Lite Consulting Partner” that helps small businesses get started with understanding customer relationships and building loyalty—bridging the gap between no CRM and more advanced CRM systems.
  • A customer engagement and feedback loop specialist, providing tools and methodologies that make it easy for small businesses to collect and leverage customer feedback.
  • A loyalty growth catalyst for businesses ready to implement or improve loyalty programs without the complexity of full-blown CRM solutions.

By situating itself in these specific market areas, 3dMOR can effectively appeal to smaller businesses that need targeted help with customer relationships, loyalty, and experience management but may find traditional CRM tools overwhelming or cost-prohibitive.

Here are two types of online businesses that would be good candidates for 3dMOR’s services, along with descriptions of their operations and why they would benefit:

1. Online Subscription Box Company: “EcoCrate”

Business Description:

  • EcoCrate is an online subscription box service that delivers eco-friendly, sustainable products to customers’ doorsteps monthly.
  • Their customers are environmentally conscious individuals who are looking for new products to incorporate into a greener lifestyle.
  • EcoCrate offers various subscription tiers and often works with small eco-friendly brands to introduce their products to subscribers.

Why They Would Pay for 3dMOR:

  • Customer Relationship Improvement: EcoCrate values building a loyal community of subscribers, and they need tools to better understand what aspects of the subscription are most valuable to their customers.
  • Enhanced Feedback Loop: They could use 3dMOR’s services to gather subscriber feedback more effectively and identify trends, such as which products are most loved or disliked. This would help curate future boxes more precisely, improving customer satisfaction and retention.
  • Loyalty Program Development: EcoCrate would also benefit from a structured loyalty program, rewarding subscribers who stay with them long-term or refer friends. 3dMOR could help them develop this program and maximize the potential for customer growth through word-of-mouth.

What They Would Look Like:

  • EcoCrate’s website would feature clean, minimalist aesthetics, emphasizing sustainability and community. Their target audience loves transparency, so they need to clearly showcase their product sourcing, partnerships, and how they are making a difference.
  • The company has a growing subscriber base but wants to strengthen customer relationships by making each customer feel heard and appreciated.

2. Online Course Platform for Personal Development: “MindUplift”

Business Description:

  • MindUplift is an online course platform focusing on personal growth and self-development. They offer courses in mindfulness, productivity, creativity, and emotional intelligence, aimed at busy professionals and lifelong learners.
  • MindUplift allows customers to purchase individual courses or subscribe to a monthly plan for access to all content. They also offer coaching sessions with selected instructors.

Why They Would Pay for 3dMOR:

  • Customer Engagement Audit & Feedback Loops: MindUplift could leverage 3dMOR to audit their current engagement strategies, identify customer preferences, and enhance their approach to learner satisfaction. Gathering feedback after each course would help refine course offerings and tailor marketing toward the most popular topics.
  • Loyalty Program Development: MindUplift could implement a loyalty program that rewards course completion and engagement, incentivizing learners to participate in multiple courses. 3dMOR’s services would help them design and implement a rewarding structure that keeps students active on the platform.
  • Personalized Consulting: MindUplift may also want a consulting session to help them segment their audience more effectively and create targeted marketing campaigns to increase course subscriptions.

What They Would Look Like:

  • MindUplift’s website has a sleek, polished design with an emphasis on ease of navigation and accessibility. The primary colors are calming and professional, designed to make visitors feel welcome and focused.
  • The platform’s key goal is to ensure users not only purchase courses but actually complete them, leading to higher satisfaction and retention. They want to leverage data on how users engage with courses to provide personalized recommendations, which would be facilitated by 3dMOR’s feedback and engagement tools.

These businesses are both at a stage where deepening customer engagement and retention is crucial to their long-term growth, making them ideal candidates for investing in 3dMOR’s capabilities.

For a price point of $60, 3dMOR offers services and a product tailored for small businesses.

 

1. Customer Feedback & Engagement Starter Toolkit:

  • A downloadable toolkit that includes:
    • Survey Templates: Pre-made templates to gather customer feedback in different contexts (in-store, online).
    • Guidance Document: Tips on effectively engaging customers and encouraging meaningful feedback.
    • Dashboard Template: A simple tool for tracking and visualizing customer satisfaction metrics.

2. 1-Hour Consulting Session:

  • Personalized Consultation: A one-on-one consulting call with a 3dMOR expert to discuss current customer engagement strategies and suggest improvements.
  • Actionable Steps: After the consultation, the customer would receive a brief action plan based on their specific business needs.

3. Introductory Customer Engagement Audit:

  • Basic Audit of Customer Touchpoints: Evaluate the business’s customer touchpoints (e.g., website, social media, in-store interactions).
  • Mini Report: Provide a short report summarizing current strengths, weaknesses, and opportunities to enhance customer engagement.

4. Loyalty Program Blueprint:

  • Customized Loyalty Program Plan: A blueprint for setting up a simple yet effective loyalty program, including points structure, rewards, and communication strategy.
  • Implementation Tips: Step-by-step instructions on how to roll it out and promote it to customers.

5. Customer Journey Mapping Guide:

  • DIY Customer Journey Map Kit:
    • A printable guide that helps small business owners map out the journey their customers take from discovery to purchase.
    • Templates for identifying key touchpoints and customer pain points, with an example map to illustrate.

6. Access to a Webinar:

  • Recorded Webinar: Access to a recorded training session covering the basics of customer relationship management, gathering effective feedback, and leveraging customer insights.
  • Q&A Summary: A downloadable PDF summarizing key questions and answers discussed during the webinar.

Welcome to the 3dMOR Pilot Project!

This will demonstrate a tangible improvement in the small business’s customer satisfaction and operational efficiency.

Here’s an outline:

Pilot Project: Improving Customer Experience & Sales with Enhanced Feedback Loops


1. Objective:

Demonstrate how 3dMOR can improve customer engagement and increase repeat business through targeted feedback mechanisms and personalized customer interactions.

2. Target Audience:

Small businesses in customer-facing sectors (e.g., retail, food service, or a small healthcare provider).

3. Project Outline:

A. Customer Relationship Assessment:

  • Begin with a quick analysis of the small business’s current customer engagement and satisfaction levels. This could involve customer surveys, reviews, and interactions data, providing a “before” snapshot.
  • Introduce 3dMOR’s Mutual Outcome Relationship (MOR) framework, showing how it identifies opportunities to enhance the customer journey.

B. Implement a Customer Feedback Loop:

  • Set up a digital or physical feedback tool (like a kiosk or quick-response link) that prompts customers to leave feedback after each interaction.
  • Utilize data collection to segment responses by type (positive, negative, and suggestions) and determine actionable insights.

C. Develop Personalized Follow-Ups:

  • Show the business how 3dMOR can help them craft tailored responses based on feedback. For instance, high-value customers or those expressing dissatisfaction could receive personalized follow-ups or incentives to return.
  • Introduce a simple loyalty or recognition program to encourage repeat visits from customers who provide valuable feedback.

D. Analyze Results:

  • Measure improvements in customer satisfaction and loyalty over a 3-month period, using before-and-after comparisons to highlight the ROI.
  • Present data on increased customer return rates or improvements in review ratings as a result of implementing the MOR feedback loop.

4. Deliverables and Presentation:

  • Dashboard Demo: Use a custom dashboard to showcase real-time feedback, customer segment insights, and engagement metrics.
  • Progress Report: Midway through the pilot, prepare a report highlighting early successes and suggestions for adjustments.
  • Final Presentation: Wrap up with a presentation showing customer satisfaction improvements and repeat business growth, proving that 3dMOR’s methods can transform customer experience in a short timeframe.

This project not only demonstrates 3dMOR’s consulting prowess but also shows the concrete value of building deeper customer relationships and the profitability of a loyal customer base.

Here are some common customer categories that can help a business understand and segment its audience more effectively:

1. Demographic-Based Categories:

  • Age Groups: Youth (18-24), Young Adults (25-34), Middle-Aged (35-54), Seniors (55+)
  • Gender: Male, Female, Non-binary, Other
  • Income Level: Low, Middle, High
  • Family Status: Single, Married, Parents, Empty Nesters

2. Behavior-Based Categories:

  • Purchase Frequency:
    • Frequent Buyers: Customers who purchase often.
    • Occasional Buyers: Customers who buy infrequently.
    • One-Time Buyers: Customers who only made a single purchase.
  • Loyalty:
    • Loyal Customers: Regular, repeat buyers with brand affinity.
    • At-Risk Customers: Customers who used to buy but haven’t purchased in a while.
    • New Customers: Recently made their first purchase.
  • Purchase Timing:
    • Seasonal Buyers: Customers who buy at specific times of the year.
    • Impulsive Shoppers: Customers who buy on-the-spot without much planning.

3. Psychographic-Based Categories:

  • Values and Lifestyle:
    • Eco-Conscious: Customers focused on sustainability and the environment.
    • Luxury Seekers: Interested in high-end, premium products.
    • Health-Oriented: Focused on health and wellness.
  • Motivations:
    • Bargain Hunters: Motivated by discounts and deals.
    • Quality Seekers: Value the quality of products above price.
    • Trend Followers: Motivated by being trendy or fashionable.

4. Engagement-Based Categories:

  • Engagement Level:
    • Highly Engaged: Actively interact with your brand (social media comments, attending events).
    • Moderately Engaged: Regularly open emails and occasionally interact.
    • Unengaged: Rarely interact with the brand, low engagement scores.
  • Channel Preference:
    • Social Media Followers: Customers primarily interacting via social platforms.
    • Email Subscribers: Engaged via email campaigns.
    • In-Store Visitors: Customers who prefer face-to-face interactions.

5. Product Interest Categories:

  • Product Preferences:
    • Category Lovers: Prefer specific product categories (e.g., only buy skincare).
    • Multi-Category Shoppers: Buy from a range of categories offered.
  • High Spenders vs. Value Shoppers:
    • High Spenders: Customers who buy high-value items or spend significantly.
    • Value Shoppers: Always seek the best value for their money.

6. Geographical Categories:

  • Location-Based Segmentation:
    • Local Customers: Within the immediate vicinity of the business.
    • Regional Customers: From surrounding regions or states.
    • International Customers: Customers purchasing from other countries.
  • Urban vs. Rural:
    • Urban Shoppers: Live in cities and prefer modern shopping methods.
    • Rural Shoppers: May have different shopping habits due to location.

7. Relationship-Based Categories:

  • New Customers: Those who recently interacted or made their first purchase.
  • Repeat Customers: Have purchased multiple times and have familiarity with your brand.
  • VIP Customers: Top-tier customers who frequently buy and spend above average.
  • Lapsed Customers: Haven’t purchased for a while, may need re-engagement.

8. Technology Adoption Categories:

  • Early Adopters: Customers excited to try new products and technology.
  • Late Majority: Customers who prefer to buy after seeing others’ experiences.
  • Technologically Conservative: Cautious about trying new technology.

9. Customer Profitability Categories:

  • High-Profit Customers: Regularly purchase high-margin products.
  • Break-Even Customers: Cover their acquisition and service costs.
  • Low-Profit or Loss Customers: Require significant resources relative to their spending.